Norfolk County is located on the north shore of Lake Erie in Southwestern Ontario's tobacco belt. Simcoe City serves as Norfolk County's county seat. Though referred to as a county, Norfolk is officially a rural city-status single-tier municipality. The last Census showed the municipality had a population of 62,563.
The area around Norfolk is surrounded by a lot of smaller communities which take advantage of some of the best agricultural land within Ontario. Because of the mild climate and long growing season, tobacco could grow well in the city of Norfolk. Because tobacco consumption declines and once-profitable tobacco operations slowly move to a more diversified approach, area farmers are starting to grow lavender, ginseng, hazelnuts and wolfberries. Norfolk County is gradually developing a small winery business and an agri-tourism industry. Greenhouse businesses are strong in Norfolk. There are numerous farmers who sell their products from the farmgate.
The area of Norfolk County has a large tourism industry due to its location close to Lake Erie, along Ontario's south coast. Norfolk county port towns, like Turkey Point, Port Dover, and Long Point, draw visitors interested in fishing, hiking, camping, birdwatching and cycling.
Norfolk is home to the Waterford Pumpkin Festival and the Norfolk County Fair & Horse Show, both held every month of October. PD13 is the Port Dover motorcycle enthusiasts' event held every year on the 13th of Friday.